Earlier this year, Co-Creators decided to take an innovative approach to our corporate identity and company ethos.
With the help of D4D Designs, we re-branded our truck and purchased colourful work-wear for each staff member.
We conceptualised the design elements on our truck with the Co-Creators signature “Creating Art with Nature” in mind. The design inspiration came simply from the plants we love and work with – our local indigenous Cape Fynbos.
During the process, it became obvious that we had to include our truck as an integral part of the team. And so, in the tradition of the isiXhosa language, “Hashe” was our chosen name, which appropriately means “horse”.
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